Privacy Policy

Who We Are

This website provides information about Teeth Whitening services. The organisation responsible for personal data collected through it is the data controller for the purposes of UK data protection law.

Data controller: [REGISTERED BUSINESS NAME TO BE ADDED]
Registered address: [ADDRESS TO BE ADDED]
Data protection contact: [CONTACT DETAILS TO BE ADDED]
ICO registration number: [IF APPLICABLE, TO BE ADDED]

Information That May Be Collected

Information you provide directly

• Your name and contact details, when you make an enquiry.
• Information about your location, where relevant to arranging an appointment or a home visit.
• Details of your enquiry, including what you are asking about and any date you are working towards.
• Health and dental information relevant to assessing suitability for Teeth Whitening — including sensitivity, existing dental work, known dental problems, relevant medical history, and whether you are pregnant or breastfeeding.

Information generated during treatment

• Assessment findings, including staining type and the condition of enamel and gums.
• Shade recordings taken before and after treatment.
• The treatment protocol used and any adjustments made.
• Notes on comfort, sensitivity response, and aftercare guidance given.
• Photographic records, where these are taken and where you have agreed to them.

Information collected automatically

Standard technical information may be recorded when you visit this website, such as the type of device and browser used and the pages visited. This site does not currently use advertising or tracking cookies.

Analytics and cookies in use: [TO BE COMPLETED — list any analytics, tracking or third-party scripts before launch, and add a cookie notice if any non-essential cookies are set]

Health Information

Information about your dental and general health is treated as special category data under UK data protection law and is subject to additional protection. It is collected only where it is necessary to assess whether Teeth Whitening is appropriate and safe for you, and to plan treatment accordingly.

It is not used for marketing, it is not shared for commercial purposes, and it is not sold to anyone under any circumstances.

How Information Is Used

• To respond to your enquiry and answer your questions.
• To assess whether Teeth Whitening is suitable for you.
• To arrange, deliver and record treatment.
• To provide aftercare guidance and to respond if something is not settling as expected.
• To maintain accurate treatment records, which also allow a returning client to be treated on the basis of documented history.
• To meet legal, regulatory, insurance and accounting obligations.

Information is not used to make automated decisions about you, and there is no profiling.

Lawful Basis for Processing

• Legitimate interests — responding to enquiries and administering the service.
• Contract — where processing is necessary to deliver a treatment you have arranged.
• Legal obligation — where records must be retained for regulatory, insurance or accounting purposes.
• Explicit consent — for health information, and for any photographic records.

Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect processing carried out before it.

Who Information Is Shared With

Personal information is not sold, rented or traded. It may be shared only in the following circumstances:

• With service providers who support the operation of the business, such as appointment or record-keeping systems, under written terms requiring them to protect it.
• With insurers or professional advisers where necessary.
• Where disclosure is required by law or by a regulator.
• With another healthcare professional, only with your explicit agreement.

Third-party processors in use: [TO BE COMPLETED — list booking systems, record-keeping platforms, email providers or similar before launch]

How Long Information Is Kept

Information is kept only as long as necessary for the purpose it was collected for, or as long as required by law.

• General enquiries that do not lead to treatment — kept for a limited period and then deleted.
• Treatment records — retained in line with the applicable professional and legal retention requirements.
• Financial records — retained for the period required by tax and accounting law.

Specific retention periods: [TO BE COMPLETED — state the actual periods applied]

Your Rights

Under UK data protection law you have the right to:

• Be informed about how your information is used.
• Request a copy of the personal information held about you.
• Have inaccurate information corrected.
• Request erasure, where there is no overriding legal reason to retain it.
• Request that processing be restricted in certain circumstances.
• Object to processing based on legitimate interests.
• Request portability of information you have provided.
• Withdraw consent at any time, where processing relies on consent.

To exercise any of these rights, use the data protection contact details above. There is normally no charge, and a response will be provided within the statutory period.

If you are not satisfied with how a request has been handled, you may complain to the Information Commissioner's Office, the UK supervisory authority for data protection.

Security

Appropriate technical and organisational measures are used to protect personal information against unauthorised access, loss, alteration and disclosure. Access is restricted to those who need it in order to deliver the service. No system can be guaranteed completely secure, and any personal information you send by email travels over a network that is not under our control.

Children

Cosmetic Teeth Whitening is provided to adults. This website is not directed at children and information is not knowingly collected from anyone under eighteen.

Changes to This Policy

This policy may be updated from time to time. The current version always appears on this page.

Last updated: [DATE TO BE ADDED ON PUBLICATION]