Teeth Whitening Prices

Teeth Whitening Price List

Three prices. All include a pre-treatment consultation and a one-hour laser Teeth Whitening session.

Those are the complete published prices. Everything below explains them.

One Person — £189.00

What this covers

A pre-treatment consultation and a one-hour laser Teeth Whitening treatment. Both elements are part of the single fee; the consultation is not an additional charge and it is not skipped in order to get you into the chair faster.

Against the standard price of £300.00 this represents a reduction of £111.00 for a single booking.

What the consultation portion actually does

It is easy to read "pre-consultation" as a formality attached to the front of the real appointment. It is not. It is the part that determines whether the treatment will work, whether it will be comfortable, and in some cases whether it should happen at all.

During it we examine the condition of the enamel and gums, identify what type of staining is present, check for restorations on the visible teeth, ask about sensitivity and relevant medical history, record your starting shade against a standard guide, and agree a realistic target. Any one of those can change the plan. Two of them — restorations on the front teeth, and intrinsic rather than extrinsic staining — can mean the sensible advice is not to proceed.

Why the consultation is not billed separately

Charging separately for an assessment creates a conflict of interest. If the assessment is a revenue line in its own right, there is an incentive to run assessments regardless of whether treatment follows, and if it is billed only when treatment is booked, there is an incentive to recommend treatment. Folding it into a single published price removes both pressures. The consultation costs the same whether it ends in a treatment or in advice to see your dentist first.

Who this price is for

Anyone booking on their own for a first treatment. It is the standard entry point and the one most people use.

Two People Booked Together — £350.00

What this covers

Two pre-treatment consultations and two separate one-hour laser Teeth Whitening treatments. Each person receives their own full assessment and their own complete session. Nothing is shared, shortened or combined — the reduction comes from the booking, not from the treatment.

Against the standard two-person price of £600.00, the total saving is £250.00. Compared with two people booking individually at £189.00 each, which would total £378.00, the paired booking saves £28.00.

Why booking together costs less

The saving reflects scheduling efficiency rather than a reduction in what is delivered. Two consecutive appointments in one block means one setup, one travel arrangement in the case of a mobile visit, and a single administrative process rather than two separate ones. That efficiency is passed on. It does not mean the second person receives an abbreviated version of anything.

The two assessments remain independent

This is worth stating clearly, because a paired price can create the impression that the two people are being treated as one unit. They are not. Each person's enamel, gum condition, staining type, sensitivity and medical history are assessed separately, each protocol is set separately, and each starting and finishing shade is recorded separately.

It follows that the two outcomes may differ, sometimes substantially. Two people who book together and undergo the same treatment on the same afternoon can record quite different shade changes, for all the reasons set out on the results page. Couples and friends booking together should expect that rather than be surprised by it.

One person may be advised not to proceed

If the assessment identifies a reason why whitening is not appropriate for one of the two — untreated decay, active gum disease, restorations on the front teeth that would mismatch, pregnancy — that advice is given regardless of the fact that a joint booking has been made. We will not proceed with a treatment we have just advised against because it is inconvenient to unpick a two-person booking. Where that happens, discuss it with us and the arrangement will be sorted out sensibly.

Who this price is for

Two people attending together: partners, friends, family members, colleagues, or two people preparing for the same event. Both must be present and both must be having treatment; it is a two-treatment price, not a discount that one person can carry away.

Returning Clients — £139.00

What this covers

Once you have been treated, every future laser Teeth Whitening treatment is £139.00. Not the next one — all of them. The rate does not expire, and it does not lapse if a long period passes between visits.

Why the maintenance rate is lower

A top-up is a genuinely different piece of work from a first treatment, and the price reflects that rather than being a loyalty gesture. On a first visit we are establishing a baseline from scratch, working out the staining type, and removing accumulation that may represent decades. On a return visit your history is already recorded, your starting and finishing shades from last time are on file, your sensitivity profile is known, and the staining being addressed is typically months of drift rather than years of build-up. Less unknown, less to remove, less time establishing what should already be known.

Why a permanent rate rather than a time-limited offer

Because whitening results fade, and pretending otherwise would be dishonest. A result holds somewhere between six months and two years depending largely on lifestyle. Anyone who wants to keep the result will need to come back at some point. Making the return rate permanent and publishing it means you can plan the real long-term cost before you ever book the first session, rather than discovering the maintenance economics afterwards.

It also removes a pressure that exists elsewhere. If a maintenance rate expires after a year, there is an incentive to return before you need to. A permanent rate means you come back when your teeth actually need it.

What has not changed on a return visit

The assessment still happens. Mouths change between appointments: gums recede, restorations get placed, sensitivity develops, dental work is carried out elsewhere. A returning client is reassessed before treatment every time, and a returning client can be advised to postpone just as a new client can.

What Every Price Includes — and What It Does Not

Included in every Teeth Whitening price

• A pre-treatment consultation and assessment of enamel, gums and staining type.
• Discussion of sensitivity, relevant history, and expectations, with a realistic target agreed before anything begins.
• Your starting shade recorded against a standard shade guide.
• Soft tissue isolation and gum protection.
• The one-hour laser Teeth Whitening treatment itself, applied to the visible smile teeth.
• Desensitising treatment as part of the standard protocol.
• Your finishing shade recorded against the same guide.
• Aftercare guidance covering the critical first forty-eight hours and ongoing maintenance.

Not included, and not charged for

• Dental treatment of any kind. Whitening is cosmetic. Fillings, extractions, treatment of gum disease, crowns and any restorative work are your dentist's domain and are not part of this service at any price.
• Diagnosis. We assess suitability for cosmetic whitening. We do not diagnose dental conditions, and if something is spotted that needs attention the recommendation is to see your dentist.
• Hygienist cleaning. A professional scale and polish is a separate service provided by a dental practice.
• Whitening of crowns, veneers, bonding or fillings. Not a pricing matter — these materials do not respond to whitening agents at all.
• Any guarantee of a specific shade outcome. A likely range is discussed at consultation. A precise guaranteed figure cannot honestly be given in advance.

Take-home maintenance

Where a home maintenance kit is appropriate as part of a plan, that is discussed at consultation. It is a separate item from the three treatment prices published above, and it is only recommended where it genuinely adds something — typically for clients whose lifestyle guarantees continued staining. Please confirm the current arrangement when you get in touch rather than assuming it is included.

What Teeth Whitening Actually Costs Over Time

A single price is easy to compare. What most people really want to know is what it costs to have brighter teeth on an ongoing basis, and that requires looking at more than the first appointment.

Worked example: one person maintaining annually

A first treatment at £189.00, followed by an annual top-up at £139.00. Over five years that is £189.00 plus four top-ups at £139.00, totalling £745.00 — an average of £149.00 a year.

Worked example: one person maintaining every two years

A first treatment at £189.00 followed by top-ups at year two and year four. Over five years that is £189.00 plus two top-ups at £139.00, totalling £467.00 — an average of £93.40 a year.

Worked example: two people booking together, then maintaining

An initial paired booking at £350.00, then both returning annually at £139.00 each. Over five years that is £350.00 plus eight top-ups at £139.00, totalling £1,462.00 for two people — £731.00 each, or £146.20 per person per year.

These are arithmetic projections at current published prices, included so you can see the shape of the long-term commitment. They are not quotations, they assume prices remain unchanged, and they assume you choose to maintain. A single treatment with no maintenance is a perfectly reasonable decision, and a great many people make it.

Which pattern suits which person

Someone who smokes and drinks several coffees a day will see a result fade faster and may want annual maintenance. Someone who mostly drinks water, does not smoke, and cleans between their teeth daily may go two years comfortably. The honest answer at consultation is usually a range rather than a schedule, and it is better to book a top-up when you notice the drift than to commit to a calendar in advance.

Reading the Comparison Prices Honestly

The table at the top of this page shows a standard price alongside the price you pay: £300.00 against £189.00 for one person, and £600.00 against £350.00 for two. Comparison pricing of this kind is common in cosmetic services and it is also frequently abused, so it is worth being clear about how to read it.

What the comparison figure represents

It is the standard rate for the treatment. The lower figure is the rate currently offered. The arithmetic is straightforward: £111.00 less for a single booking, and £250.00 less for two people booked together.

The question worth asking of any provider

Whether anyone actually pays the higher number. A comparison price that exists only to make the real price look generous is a marketing device rather than information, and it is the single most common piece of misdirection in cosmetic pricing. The useful test is not what the comparison figure says but whether the price you are quoted is complete — whether the assessment, the protection, the desensitiser, the shade recording and the aftercare are all inside it, or whether some of them appear later.

On this site everything in that list is included in every price, which is why the what is included section above is longer than the price table itself. We would rather you interrogated that section than the comparison figures.

Comparing between providers on a like-for-like basis

If you are weighing up quotes, put the headline figures aside for a moment and line up what each one contains. A treatment at a lower price with a separately charged consultation, no desensitiser as standard, and no shade recording is not cheaper — it is a different, smaller service. Adding the missing pieces back in is the only way to compare fairly, and it frequently reverses the ranking.

Cost, Value, and Why the Cheapest Option Is Rarely the Cheapest

Teeth Whitening is available at an extraordinary spread of prices, from a few pounds for a supermarket kit to figures well into four digits. Price alone tells you very little. What determines value is whether the money produces the outcome you were after.

The failed-attempt cost

A common sequence: someone buys a home kit for a modest sum, gets a marginal result, buys a stronger one, gets some gum irritation and a slightly better result, tries a third product, and eventually books a professional treatment anyway. The professional treatment did not cost more because of that history — but the total spend did, and the intervening year was spent dissatisfied.

This is not an argument that everybody must go straight to professional treatment. Someone with very mild surface dullness may be perfectly well served by a low-cost product. It is an argument for matching the intervention to the problem, which is what the assessment is for.

What a very low professional price may be leaving out

If you are comparing quotes, the useful questions are about what is included rather than about the headline figure:

• Is a pre-treatment assessment included, or is it extra?
• Is the person carrying out the treatment trained and experienced specifically in whitening?
• Are the products used at legally permitted concentrations, and is that information available on request?
• Is soft tissue protection part of the standard protocol?
• Is desensitising treatment included, or charged separately?
• Are the starting and finishing shades recorded, or is the outcome a matter of impression?
• Is aftercare explained properly, or handed over as a leaflet?
• Is the price for the treatment complete, or is it a starting figure?

A price that excludes several of those is not really cheaper. It is a different, smaller service being compared against a larger one.

Where the money goes

Roughly: the professional-grade products themselves, which are meaningfully more expensive than retail formulations; the laser or light activation equipment and its maintenance; the time of a trained operator for an appointment that runs beyond an hour once assessment and aftercare are included; the consumables used for isolation and protection; and the administrative and clinical overhead of running the service properly. It is not a treatment with a large margin hidden inside it.

No Hidden Costs

The three published prices are the prices. There is no consultation fee, no assessment fee, no shade-recording fee, no desensitising surcharge, and no aftercare charge, because all of those are part of the treatment rather than additions to it.

You are not charged for advice not to proceed

This is the practical test of whether a consultation is genuinely included. If the assessment concludes that whitening is not appropriate for you right now — because of untreated decay, active gum disease, restorations on the front teeth, pregnancy, or intrinsic staining that will not respond — you have not incurred a charge for finding that out. You leave with an explanation and, where relevant, a recommendation to see your dentist.

That has to be true for the assessment to mean anything. An assessment that generates a fee regardless of its conclusion is not an assessment; it is a toll.

You are told before, not after

If anything about your case means a different price applies — for example, if a take-home maintenance kit is being recommended as a separate item — that is discussed and agreed at consultation, before treatment, with the figure stated. Nothing is added to a total after a session on the basis that the case turned out to be more involved than expected.

Practical arrangements

Payment methods, deposits, rescheduling and cancellation arrangements are confirmed when you book. Rather than state something here that may not match current practice, please ask when you get in touch and you will be told plainly. The contact page explains what to have ready.

Timing, Events, and Budgeting Sensibly

A large proportion of Teeth Whitening bookings are tied to a date: a wedding, a graduation, a milestone birthday, a round of interviews, a photography session, or a holiday. Timing the treatment badly is one of the easier ways to spend money and still be disappointed, and it costs nothing to get right.

Book earlier than the week of the event

The most common mistake is booking two or three days before the date that matters. Two things go wrong. First, the enamel is temporarily dehydrated immediately after treatment, which means the shade is still settling for several days and the appearance on day two is not the appearance on day seven. Second, the strict forty-eight-hour aftercare window — no coffee, tea, red wine, dark sauces or anything strongly pigmented — will collide directly with any pre-event meals, dinners or celebrations.

A more sensible gap is somewhere in the region of two to three weeks. That allows the shade to stabilise, gives the aftercare window room to sit well away from the event, and leaves time to consider whether anything further is worthwhile once the true result is visible.

Where sensitivity is a factor, add more time

If you know you are sensitive and intend to prepare properly — desensitising toothpaste twice daily, a softer brush, reduced acidic drinks — that preparation wants two to three weeks before the appointment, not after it. Working backwards from an event, that means starting the process around five to six weeks out. It is not onerous, but it does need to be planned rather than remembered.

Two people preparing for the same event

Where a couple or a pair of friends are both getting ready for the same date, the paired booking at £350.00 is the obvious route, and treating on the same day means both results settle on the same timeline. It is worth agreeing in advance that the two outcomes may differ. Enamel responds individually, and one person recording a larger shade movement than the other is a normal outcome rather than an indication that anything went wrong with either treatment.

Spreading the cost across a maintenance cycle

If the long-term figures earlier on this page look daunting as a single number, it is worth reframing them. Maintaining a result at annual intervals works out at £139.00 a year after the initial treatment. Maintaining every two years works out at £139.00 every twenty-four months. Neither is a subscription, nothing is committed to in advance, and there is no penalty for leaving a longer gap or for stopping altogether. You book when your teeth need it.

What Determines How Much Treatment You Actually Need

Because a single treatment is a single price, the question of how much treatment you need is really a question about how many appointments you are likely to want over time. Several factors influence that, and most of them are identifiable at consultation.

How heavy the staining is

Someone with decades of layered tobacco, coffee and red wine staining is removing far more than someone with mild general dullness. Heavier staining does not usually require a longer session — the protocol is the same hour — but it does mean a greater likelihood of wanting a second treatment at some point to reach the target, and a greater likelihood of visible drift returning sooner.

What kind of staining it is

Extrinsic surface staining responds to the chemistry and generally continues responding across repeat treatments. Intrinsic discolouration within the tooth structure does not, and repeating a treatment that produced little change the first time will not produce much more the second. This is why identifying the staining type at consultation matters financially as well as clinically: it prevents money being spent on repetition that will not deliver.

What your lifestyle will do to the result

This is the dominant factor in how often you will want to return, and it is entirely individual. Consider honestly:

• How many pigmented drinks you have in a day, and whether they are drunk quickly or sipped over hours.
• Whether you smoke or use other tobacco products.
• How often red wine, curry, soy-based and tomato-based sauces appear in your diet.
• Whether you clean between your teeth daily, or only brush.
• Whether you attend regular hygiene appointments.

Someone answering "several, sipped slowly, yes I smoke, often, no, and rarely" will be back sooner than someone answering the opposite, and that is worth factoring into the cost calculation before the first booking rather than afterwards.

Where you want to finish

A modest, natural-looking lift often needs one treatment. A larger change from a darker starting point may want a second session spaced appropriately. Neither is better; they are different targets. What we would discourage is repeated treatment in pursuit of a shade beyond what your enamel will naturally support, because past a certain point additional sessions add sensitivity rather than brightness.

Whether a maintenance layer makes sense for you

For clients whose habits guarantee ongoing staining, a take-home maintenance component discussed at consultation can extend the interval between in-chair treatments considerably. For clients with light staining and careful habits it is usually unnecessary, and we will say so rather than recommend it by default.

Protecting What You Have Paid For

The single cheapest way to reduce the long-term cost of Teeth Whitening is to make each result last longer. None of what follows costs anything, and the difference between doing it and not doing it can be the difference between returning at twelve months and returning at twenty-four.

The forty-eight hours that matter most

Immediately after treatment the enamel is temporarily more porous, and pigment introduced during that window binds far more readily than it normally would. A single glass of red wine or a strong coffee on the evening of your treatment can meaningfully reduce the result you have just paid for. Two days of restraint protects the whole investment. It is the highest-return instruction in the entire process and the one most often ignored.

The habits that quietly cost the most

Contact time is the variable people underestimate. A cup of coffee nursed across a morning delivers far more pigment exposure than the same cup drunk in ten minutes. Changing that one habit, at no cost whatsoever, has a measurable effect on how long a result holds.

Interdental cleaning is the second. Staining between the teeth is invisible until it is significant, and once it is established it dulls the overall appearance even when the front surfaces still look good. Daily cleaning between the teeth prevents a category of discolouration that whitening then has to remove again.

What not to do in the name of saving money

Two things reliably backfire. The first is layering unregulated online whitening products on top of a professional result. You cannot judge cumulative exposure when the concentration is unknown, gum protection is generally absent, and irritation is common. The second is aggressive use of highly abrasive whitening pastes. These work partly by scrubbing away surface material, and because enamel does not regrow, sustained use thins it. Thinner enamel shows more of the yellow dentine beneath, which means a routine adopted to keep teeth white ends up making them darker over a period of years.

Keep your ordinary dental care going

Regular check-ups and hygiene appointments with your own dentist remove deposits that dull a whitening result and catch problems that would otherwise rule out future treatment. Cosmetic whitening sits alongside that care. It does not replace any part of it, and no whitening price includes it.

Questions About Teeth Whitening Prices